St. Moritz has been attracting well-heeled skiers and sun-worshippers up into the mountains since 1864. But to reach the next generation of visitors, the St. Moritz-Engadin tourism board needed a platform that shows the elevated lifestyle, culture, sports and natural beauty of this miniature mountain metropolis from a fresh perspective.
Travel & Hospitality
St. Moritz
Views from the top
Our answer was St. Moritz, a new media platform that shares news, views and stories from the top of the world. Revealing interviews with high-profile residents. Sharp fashion features. Tall stories that explore the town’s adventurous streak. Each issue of St. Moritz magazine explores the unexpected and presents readers with an elevated, enlightening take on the lifestyle, people and culture that can only be found in St. Moritz.
These are stories that fizz with intrigue and show the fun side of luxury living, delivered with a signature playful tone. So far, the intrepid St. Moritz team has covered all-night mountaintop raves, gone behind the scenes at the world’s oldest bobsleigh club, taken a dip in cold waters of the St. Moritzersee and met memorable characters who shine just as bright as the alpine sun.
Now five issues in, St. Moritz magazine is helping revitalise the iconic mountain destination so it can reach new global audiences – and it shows no signs of slowing down.
“St. Moritz is an extraordinary miniature city full of stories, and the magazine is the natural vehicle to reach the most discerning readers.” Marijana Jakic CEO, St. Moritz Tourism
Fun in sun and snow
There’s more to mountain life than skis and chalets. Our magazine shows St. Moritz as a year-round destination, highlighting a breadth of remarkable activities from summer swimming spots to unexpected events on the ice.
Striking a pose
We’ve directed, styled and produced fashion photoshoots in every issue of St. Moritz, using the area’s stunning scenery as a catwalk for its most chic citizens.
Seen in the scene
Interviews with the movers and shakers of St. Moritz, and sneak peeks at its most exclusive and beautifully designed spaces, position the town as a place to see and be seen – a club that any discerning individual wants to be part of.
A summer showcase
To highlight St. Moritz as a year-round destination, we created Summeritz – a lively broadsheet that shows that there’s plenty of fun to be had in the Alpine sun.
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