Make it personal

The thing most property development projects fail to do is connect with their audiences, which ultimately affects the bottom line. To do that, we use as much insight and research as we can to build strategic project campaigns.

One of the best ways to connect with your customer is by getting to know who they are. We have the tools (not just the internet) to gather the information to build a strong foundation — every considered detail can help us create the perfect campaign, a tangible marketing strategy, and ultimately drive sales.

To prove how much we value the research process, we created these little leave-behind books — each customised to the people we were meeting. We dug and dug — we learned about their drink of choice, where they live, favourite restaurants, clothing brands, and even a personal quirk or two. How? Well, we shamelessly stalked, talked, and searched of course.