A Rebel in the Minds of Accountants and Accounting
May 26, 2015
Eagle Accounting is an unconventional firm – not the stereotypically ‘stuffy’ business (client’s description, not ours!) normally associated with the industry.
Our brief was to design a unique visual identity system that would capture the process, essence and personality of Eagle Accounting. The Cairns-based business hoped to attract more clients from the tourism and resources sectors, which was a key motivator for creating a fresh and vibrant new look for all branding, from identity to stationery and beyond.
Underpinning the need to grow a client base in a highly competitive market, the creative helped solidify the purpose, vision and values of the organisation. Since launching its new brand, Eagle Accounting’s client base has grown rapidly and business is booming.