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About

I have an international reputation for creating strong visual stories by connecting organisations with people through strategy, design, words and experiences.

I work with brands of all shapes and sizes, but my speciality is in brands looking to shake the norm: those that truly think differently, act differently and keen to walk their talk.

Add to that a love for good projects with good people. Need more convincing? Get in touch here.

    • Brand Strategies
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61(0)429584808

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Work

  • Redefining the rules
  • Unleashing brilliance
  • Benevolent thinking
  • Just experts
  • Luxury amplified
  • Simplifying complexity
  • Objects of yesteryear
  • Measurable performance
  • Cool, calm and connected
  • Designing for thought leadership
  • See all work

News

  • Storytelling through illustration
  • 4 Seasons 9 Suburbs
  • Make it personal
  • Name of the game
  • Art direction
  • Brand it don't bland it
  • See all news

Contact

We help smart companies get closer to customers through strategy, story telling, and designed experiences. Want to get together? Wink wink.

Call

61(0)429584808

Email

Enquiries Careers

Socialise

Instagram LinkedIn
  • Storytelling through illustration
  • 4 Seasons 9 Suburbs
  • Make it personal
  • Name of the game
  • Art direction
  • Brand it don't bland it

Storytelling through illustration

In a world where you can be anything you want to be, how on earth do you brand a food truck that is unforgettable, differentiated, and one that captures your customer's stomach in one fell swoop.

Introducing the psychedelic schnitzel that crumbs (not a typo) to you.

The brand needed to stand out from its ever-growing competition through every little touchpoint - from the name, to brand story, to visual language and all its comms.

We gave him a personality - coming from a noble lineage of schnitzel greats and now making his way to Melbourne with his crew of humble crumbles in a rolling kitchen as Von Crumb Schnitzel Haus. We then used illustration to communicate Mr. Crumb's story cleverly and distinctly. Easily recognisable, humourous, and evocative of its brand essence – “A schnitzophrenic world”.

The result communicates an engaging and schnitzophrenic world, that people connect with and that ultimately helps drive sales.

Could you possibly utilise illustration in your brand? Let us show you how.

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