Ed Benguiat’s Luscious Display Types

August 20, 2015

Edward Benguiat is a jazz musician turned prolific typographer from New York, known for his beautiful Art Nouveau inspired display faces. He had designed logotypes for Esquire, The New York Times, Reader’s Digest, Sports Illustrated and many more. He has designed over 600 typefaces including Tiffany, Bookman, Benguiat, Barcelona and the famous Souvenir - the typeface everyone loves to hate due to its overuse. He has designed some beautiful logos including Playboy and movies such as Planet of the Apes and Superfly. We love his approach to designing typefaces, which challenges the number one design rule – Form follows function.

Images: Fonts in Use