New Design Museum Identity Represents Individual Designer Aesthetics

August 27, 2015

There’s nothing we love more than creating bespoke typefaces for brand identities. The new identity system for The Design Museum (or Die Neue Sammlung in native German) is a beautiful example of it done well. Clever designers Bureau Mirko Borsche combined an English and German translation of the Museum’s name with individual bespoke typography for featured artists. Each artists type is designed to “imitate the core idea of the designers’ work” according to Mirko, while the colour scheme has been paired back just enough to compliment the artwork itself. We had a look into the work of each artist to highlight how beautifully the type represents each designers’ unique aesthetics.

Image Source:
Luigi Colani - Flickr, Elite choice
Zaha Hadid - Design boom,
Ron Arad - Furniture Fashion, Design Gallerist
Dieter Rams - dieterrams.tumblr
Alvar Aalto - Guo Yunhe, Decoration Avenue