Understanding the 4 Types of Millenials

December 14, 2015

We wrote an article a few months back about the importance of the millennial audience to brands, how influential their buying habits can be and how to market to them. However a recent study that has come from ad tech firm Turn, has defined the group into four individual categories, and states the importance of knowing your millennial group audience - not just throwing millennials into one big lump-sum group. Many people think audiences are simply grouped into age groups, however in todays modern world we like to focus on more important driving factors, such as what motivates audiences, their passions and the life they choose to live.

Here is a breakdown of the four groups, and more importantly how your brand can most effectively reach out to them.

Infographic courtesy of Turn. Ilustration by Amanda Lanzone.