Australia's Cooking Habits

May 18, 2015

Every two years, Meat & Livestock Australia (MLA) develops thought-leadership pieces to market the red-meat industry. We worked with them on the Connected Cooking publication, which examined the different factors that influence what Australians decide to cook for dinner each night. It turns out that, as much as we love Masterchef, we are mostly influenced by the meals our mums made for us as kids.

We developed a mark to represent the study, pulling visual cues from recipe books and our foodie culture to create a must-read publication.

Connected Cooking was sent out to chefs, restaurateurs and the wider food industry to inform the way they market their products and services. The creative helped reinforce MLA’s position as a leader in research and reporting.