April 04, 2016
Today we'd like to introduce our brand refresh for the Balfour Group. Balfour is a property developer based in Melbourne. Their work is synonymous with craftmanship, environmental responsibility and design. The outcomes they seek is award winning, beautifully designed buildings that innovate and integrate harmoniously into their environments.
The brand had to appeal to investors, banks and homeowners, the latter group being the most challenging as we found they can be skeptical and weary of property developers and what it means for their beloved communities. The resulting identity and comms. reflect credibility, demonstrates a proven track record and it's partnership approach to all their projects.