Differentiated Positioning

May 19, 2015

Core Advantage – one of the best athletic development facilities in Australia – came to us looking for help with its brand story.

Working alongside a business backed by credibility, experience and science, we set out to design a strong and distinctive brand story and mark. We created an identity that could be adapted to a range of platforms – from apparel to billboards, collateral, merchandise and more.

The new brand identity not only established a platform for key client messages, but has also brought a range of investors, ambassadors and personalities closer to the business.