Designing for thought leadership
What they needed
Every two years, Meat & Livestock Australia (MLA) develops thought-leadership pieces to market the red-meat industry. We worked with them on the Connected Cooking publication, which examined the different factors that influence what Australians decide to cook for dinner each night.
What we did
Identity, art direction, publication, digital design
How we did it
We developed a mark to represent the study, pulling visual cues from recipe books and our foodie culture to create a must-read publication.
Connected Cooking was shared with chefs, restaurateurs and the wider food industry to inform the way they market their products and services. The creative helped reinforce MLA’s position as a leader in research and reporting.