Storytelling for Global Reach

May 26, 2015

Anagenix makes natural food and beverage ingredients with health benefits. The New Zealand-based company asked Wink to reposition its branding in preparation for future growth and an increased international presence.

We developed Anagenix’s brand story and defined the business’ strategic vision and values. The new branding was inspired by phyllotaxis, which are intricate patterns found on plant stems. Not only does this represent the company’s commitment to natural ingredients, but also its need to constantly adapt to new and emerging markets. In print, the branding allows us to use die-cut holes to ‘show nature through Anagenix’s lens’.

As well as gaining worldwide recognition, the newly branded Anagenix has secured relationships with global distribution partners and signed multimillion-dollar deals.