What they needed

Taylor Advisory was born out of a need to redefine and move away from the traditional accounting practice to better connect with an evolving and demanding customer. They recognised the need to provide holistic services to build a brand that felt accessible, highly personalised, and valued.

What we did

Brand strategy, identity system, branded collateral, website, social media design and management

How we did it

Using an empathetic approach, we worked with Taylor Advisory to understand the needs of their customers to design the solution — it revealed a common theme that running a business can be complex (and sometimes scary) and often lonely. The result amplifies Taylors' personal approach by hero'ing their people while a sophisticated identity evokes their drive for simplifying the complex and building confidence through a bold and unexpected brand. Taylor Advisory was born out of a need to redefine and move away from the traditional accounting practice to better connect with an evolving and demanding customer. They recognised the need to provide holistic services to build a brand that felt accessible, highly personalised, and valued.