Developer Squircle Capital first needed to find an architect with a compelling vision to remodel the building’s interior, and we helped them select renowned Brazilian architect Marcio Kogan. The architect’s ideas – as well as his characteristic focus on the interplay between light and material – were integral to our approach to creating the Francesc Macià 10 brand identity.

A former filmmaker, Kogan was drawn to the panoramic, film-like view of Barcelona that the curvature of the building offered. This, along with the arch-shaped lattices on the building’s façade, became the inspiration for our identity, reflecting the coherence and precision of Kogan’s work.

Once we’d created the identity we then produced a range of in-depth marketing materials, with commissioned photography that captures Kogan’s impeccable attention to detail, use of materials and the sense of life he created inside the building. This included two books – a brochure that tells the story of Francesc Macià 10 in full and a buyer’s guide – and a series of films that connects the design of the development to the energy of Barcelona. We also considered the experience for buyers after purchase, designing a felt-lined, handcrafted wooden box holding the key to the building, to be given to each new homeowner. The fully realised project was revealed through a website that offers a glimpse into all aspects of life at Francesc Macià 10, including neighbourhood highlights and its exclusive residential amenities.