A contemporary twist on the luxury travel agency, L’Aventure showcased Louis Vuitton’s extensive luggage collection alongside packing and personalisation services – bringing the brand’s travel heritage and innate spirit of adventure to the forefront.

We wanted to take visitors to L’Aventure to a new place. Drawing on a range of talents and inspiration points, we designed a space that was exotic and sophisticated. An elegant library featured a collection of travel objects, books and magazines from around the world. A hand-painted wall mural by Dutch graphic artist Lehman continued the brand’s legacy of invention. Custom designed prints, postcards, travel journals and a world map celebrated the character of major travel destinations. Specialist aftercare services and packing demonstrations paid homage to the art of packing. And a fantasy animation told the story of the brand’s iconic monogram through an unexpected, contemporary eye.

By celebrating Louis Vuitton’s rich history of craft, reputation for quality and innately adventurous spirit, L’Aventure brought the brand’s travel expertise to life – and encouraged visitors to get packing.