For any project, imagery plays a super important role in the overall brand's visual language. So why do we always see the same old stock shots rather than allocating a part of that marketing budget to develop a unique library to elevate your brand story?

If you want people to buy what you’re selling, they need to be attracted to buy in to what you’re selling. In a world where your brand can be anything you want it to be, how are you going to stand out and be seen?

With this in mind, we wanted to share some imagery we recently art directed for an up and coming development in Sunbury - idyllic, beautiful and, enticing. These and other visual delights will be applied to the branding for an up and coming land estate. We can't share too much with you yet but the photos are pretty aren't they? Behind-the-scenes we are building the brand, creating a cloth-bound storybook, print and digital collateral as well as a marketing strategy to kick off with a bang.

We'll share the full project soon, so keep dropping by for more updates.