What they needed
Balfour is a property developer based in Melbourne. Their work is synonymous with craftsmanship, environmental responsibility, and design. The outcomes they seek are award-winning, beautifully designed buildings that innovate and integrate harmoniously into their environments.
What we did
Brand positioning, brand identity, brand collateral, website
How we did it
The brand had to appeal to investors, banks, and homeowners, the latter group being the most challenging as we found they can be skeptical and wary of property developers and what it means for their beloved communities. The resulting identity and comms reflect credibility, demonstrates their proven track record, and a partnership approach to all their projects.